Work, rest, and the copywriting process: the importance of taking time out
The most underrated part of the writing process: stepping away, letting ideas marinate. Do less. Achieve more.
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2-minute read
As seas carve coastlines
My father was 13 when the war broke out. He was walking home from school one day in September 1940 when he saw one of the first Luftwaffe bombs fall from the sky over London. It fell not too far from his house. He thought little of it at the time...
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2-minute tale
Lessons in copywriting from the classroom: everything is preparation for something
Typing “freelance copywriter” into the LinkedIn search bar will throw up over 160,000 results. So just how do you find the right copywriter for you on the world’s #1 business platform?
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9-minute read
How to find the right copywriter on LinkedIn in 8 easy steps
Typing “freelance copywriter” into the LinkedIn search bar will throw up over 160,000 results. So just how do you find the right copywriter for you on the world’s #1 business platform?
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2-minute read
Covid got your tongue?
Copy in the time of coronavirus: a copywriter’s perspective
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Regrets, we’ve all got a few
Seems these days, we’re all wracked with regret, too many to mention. We spend on average 110 hours a year looking back and lamenting lost loves, “if onlys” and “what could have beens”.
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4-minute read
Networking, netshirking, and the newbie freelancer
A 3-minute read to save you hours
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3-minute read
Should I specialise as a copywriter?
Niche work...if you can get it.
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5-minute read
Blogging SOS - the potato formula
A 1-minute read to save your blog from oblivion
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1-minute read
5 more lessons on blogging from Montaigne
Hungry for some writing sustenance?
Here are some more French take-aways from Montaigne, the man who gave us the essay.
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3-minute read
Making mountains out of Montaigne
Want to blog better? Then stand on the shoulders of giants.
5 things Montaigne has to teach us about relating to your reader.
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4-minute read
Writing web copy - more on the 21 golden rules
We all like rules, guidelines, checklists, even when they’re not always easy to follow.
Here are 21 key considerations when writing killer copy
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12-minute read
Just think: writing and the underrated art of staring into space.
When was the last time you sat down and had a good think?
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7-minute read
Gillette’s #MeToo advert:
The jury’s out over the sincerity and success of Gillette’s #MeToo ad, which has caused so much controversy in the last week. Is its reception down to poor execution?
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4-minute read
How to get more out of your day when working from home
A 9-minute read to end hours of agonising
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9-minute read
Got a big presentation coming up? Feeling nervous? Good. It’s normal.
A 5-minute read to end hours of agonising
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5-minute read
10 ways to conclude your business blog
It’s written...well...almost. Just what is the best way to conclude your business blog?
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6-minute read
10 ways to open your business blog
No one reading your blogs? Here’s how to get them at ‘hello’.
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5-minute read
Blogging for small businesses – a quick guide
Blogs are a great way to attract attention online, but where to start? Here are a number of ways to generate ideas, get inspired and kickstart blogging for your business.
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7-minute read
Blogs still mean business
Why content marketing still matters for SMEs
Blogs still matter if you want to attract and engage customers. It may seem like you’re last to the starting blocks, but it’s never too late to join the race.
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6-minute read
Welcome to the new LinkedIn: who wants to hug a crocodile?
LinkedIn has changed and there’s no going back. A mix of the personal and the professional, it is less about presenting your best polished self, and more about honesty and vulnerability. With fewer ego posts from the arrogant telling tales about the unattainable, these days content is often closer to the bone, including warts and all accounts of the ups and downs of life in business.
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4-minute read
Interview by copywriter Haris Halkic
I’ll confess I was slightly surprised when the email arrived.
Would I like to be interviewed for the Stuttgart-based copywriter’s blog?
Well, of course.
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3-minute read
Give me 10 good reasons to hire a freelance copywriter
Marketing changes all the time. Great writing is timeless.
More and more companies are outsourcing writing tasks to copywriters.
Here are one or two reasons you might wish to join them.
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5-minute read
Spring is the time for resolutions
How are those New Year’s resolutions going?
Did they survive January? If so, well done, you.
12 January is the day most people are likely to give up on their good intentions, according to research conducted by Strava, the social network for athletes.
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2-minute read
How to be a better copywriter
Have attitude
One of my favourite books on advertising and one of my favourite book titles is It’s not how good you are, it’s how good you want to be by Paul Arden. This, for me, hits the nail on the head. Attitude is everything.
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7-minute read
The 21 golden rules of writing web copy
I wonder how long you’re going to stay here with me.
Linger a little while.
Your finger’s getting twitchy, I know.
Like a nervy gunslinger in the old wild west ....
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4-minute read
The writing process on a page
The bulk of writing isn’t writing. It’s getting hold of the wood and the right axe, and sharpening your tools. It is research and evaluation. It is assembling worthwhile content.
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2-minute read